Herbal Hedgerow

A new, small business selling homemade tea needed an online store to reach customers during the national lockdown. Working with the client, I established guidelines for the tone of voice, brand assets, values, and visuals that bring to mind ‘simple’, ‘tasty’ and ‘sustainable’ in line with the owner’s values and processes. I also created a section in the backend where the client could easily update webpage information without risk.


Brand Design, Brand Guidelines, Copywriting, Tone of Voice, UI Prototyping (Client), UI/Web Design

  • Client

    Herbal Hedgerow

  • Software

    Adobe XD, Illustrator, InDesign, WordPress, WooCommerce, Advanced Custom Fields

Open Project
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